Dear Bapak dan Ibu Praktisi HRD,
Kami dari Service Leadership Training menginformasikan training publik untuk bulan Maret-Mei 2012
Harapan kami semoga informasi training ini bermanfaat untuk perusahaan Bapak dan Ibu
Salam,
Service Leadership
www.serviceleadership.web.id
HP 0812.9766.822 / HP 0812.802.8352
e-mail : info@serviceleadership.web.id
AGENDA PUBLIC TRAINING MARET - MEI 2012 - Silahkan Klik Judul Training untuk mendapatkan brosur lengkapnya
APRIL
29 Maret 2012 APPLIED TEAM BUILDING USING MBTI ( Batch 14) - CONFIRM RUNNING
13-14 April 2012 MARKETING METRICS : MEASURING MARKETING PERFORMANCE -ALMOST RUNING
17-18 April 202 TRAINING FOR TRAINER ( Batch 21) - ALMOST RUNNING
18-19 April 2012 EXPANDED DISC (Batch 14)
24-25 April 2012 EXCELLENT SUPERVISORY SKILLS - ALMOST RUNNING
26-27 April 2012 PROBLEM SOLVING AND DECISION MAKING -ALMOST RUNNING
MEI
2-3 Mei 2012 COMPLAINT IS A GIFT ( Batch 4)
4,5,11,12 Mei 2012 MDP PROGRAM : A PRACTICAL MBA PROGRAM FOR FUTURE EXECUTIVES
9-10 Mei 2012 EXCELLENT SERVICE INTERACTION
15-16 Mei 2012 BEHAVIORAL EVENT INTERVIEW (Batch 2)
22-23 Mei 2012 DESIGNING KPI & BALANCED SCORECARD
29-30 Mei 2012 BECOMING A SERVICE EXCELLENCE COMPANY
Download Brosur
www.serviceleadership.web.id
email: info@serviceleadership.web.id
HP 0812.9766.822 / HP 0812.802.8352
Pin BB : 2262D278
Measuring Marketing Performance :
15 Key Metrics Every Marketer Needs
13-14 April 2012, Hotel / Apartemen/ JDC Pkl. 09.00-17.00 wib
Tujuan dan Manfaat
Setelah workshop ini peserta akan :
1. Memahami pentingnya peranan pengukuran untuk mentranslasikan perencanaan menjadi eksekusi
2. Mampu mengukur 3 metrics penting yakni: market share, mind share dan heart share
3. Mengetahui pelanggan yang menguntungkan / tidak
4. Mengetahui sejauh mana Marketing Mix ( 4Ps ) dapat ditingkatkan lebih jauh lagi
5. Mampu menghubungkan pengukuran Marketing dengan tingkat profitabilitas perusahaan
Materi
Dalam training ini peserta akan diajarkan bagaimana mengukur
* Share of Hearts, Minds, and Markets: Customer perceptions, market share dan competitive
analysis.
* Margins dan Profits: Revenues, cost structures, and profitability.
* Product and Portfolio Management: The metrics behind product strategy,termasuk measures of
trial,growth, cannibalization, and brand equity.
* Customer Profitability: The value of individual customers and relationships.
* Pricing Strategy: Price sensitivity and optimization, with an eye toward setting prices to maximize profits.
* Promotion: Temporary price promotions, coupons, rebates, dan trade allowances.
* Advertising Media dan Web Metrics: The central measures of advertising coverage and
effectiveness,reach, frequency, rating points, dan impressions.
* Marketing dan Finance: Financial evaluation of marketing programs.
* The Marketing Metrics X-Ray: The use of metrics as leading indicators of
opportunities, challenges, and financial performance.
Target peserta :* Marketing Director / Manager
* Marketing Reseach Manager
* Advertising / Promotion Manager
* Distribution Manager
* Marketing Consultant
Fasilitator
Daniel H.Saputro Ir.MM.MBA
Daniel adalah Senior Trainer Service Leadership dan corporate consultant untuk beberapa perusahaan lokal dan international yang memfokuskan diri pada bidang Leadership, Pengukuran Bisnis ( Business Scorecard) dan Marketing Research. Perusahaan yang pernah merasakan jasanya adalah: Bank Permata, HSBC, BNI Syariah,Garuda Indonesia,Darya Varia,MediFarma,Prafa,Mustika Ratu,Pertamina,Nuqul Group (Jordan), ILP,Indocement,Nutricia, TriputraGroup, Chevron,Hess,Astra AMDI,Bosowa,Kacang Garuda,Tunas Group ,Capella
Daniel juga aktif memberikan pelatihan kepada berbagai perusahaan di area industri serta telah membantu banyak perusahaan dalam implementasi Balanced Scorecard di berbagai industri. Ia juga pengajar senior di beberapa program Pasca Sarjana seperti University Western Australia, Monash University dan London School.
Saat ini beliau aktif sebagai penulis dan pengasuh kolom Konsultasi Manajemen di Majalah SWA rubrik Business Pitstop di Tabloid Kontan dan kontributor di harian Jakarta Post .
Investasi :
Early Bird sebelum sebelum 25 Maret 2012 : Rp 2.500.000 /peserta
Sebelum 5 April 2012 Rp 2.700.000 /peserta
Normal Rp 2.950.000 / peserta
Transfer ke BCA Kelapa Gading, JakartaNo 6300801704 a.n Tohap P Simanjuntak
RegistrasiService LeadershipHP 0812.9766.822.HP 0812.802.8352
www.serviceleadership.web.idemail: info@serviceleadership.web.idPin BB : 2262D278
Don't miss it..!!
A Complaint is A Gift (Batch 4)
2-3 May, Bidakara Hotel, Jakarta Pkl 09.00 -17.00 wib
Dapatkan Brosur dan Formulir Pendaftarannya di sini
2. TRAINING FOR TRAINER ( Batch 21)
17-18 April 2012
Dapatkan Formulir Pendaftarannya di sini
3. Problem Solving and Decision Making
26-27 April 2012
Dapatkan Formulir Pendaftarannya di sini
AGENDA PUBLIC TRAINING MARET - MEI 2012 - Silahkan Klik Judul Training untuk mendapatkan brosur lengkapnya
APRIL
29 Maret 2012 APPLIED TEAM BUILDING USING MBTI ( Batch 14) - CONFIRM RUNNING
13-14 April 2012 MARKETING METRICS : MEASURING MARKETING PERFORMANCE -ALMOST RUNING
17-18 April 202 TRAINING FOR TRAINER ( Batch 21) - ALMOST RUNNING
18-19 April 2012 EXPANDED DISC (Batch 14)
24-25 April 2012 EXCELLENT SUPERVISORY SKILLS - ALMOST RUNNING
26-27 April 2012 PROBLEM SOLVING AND DECISION MAKING -ALMOST RUNNING
MEI
2-3 Mei 2012 COMPLAINT IS A GIFT ( Batch 4)
4,5,11,12 Mei 2012 MDP PROGRAM : A PRACTICAL MBA PROGRAM FOR FUTURE EXECUTIVES
9-10 Mei 2012 EXCELLENT SERVICE INTERACTION
15-16 Mei 2012 BEHAVIORAL EVENT INTERVIEW (Batch 2)
22-23 Mei 2012 DESIGNING KPI & BALANCED SCORECARD
29-30 Mei 2012 BECOMING A SERVICE EXCELLENCE COMPANY
Download Brosur
www.serviceleadership.web.id
email: info@serviceleadership.web.id
Pin BB : 2262D278
Untuk melihat foto-foto training Service Leadership silahkan Bapak / Ibu klik link foto
[Non-text portions of this message have been removed]
+++
:-) Do...., Real, Respect, Warm, Interact, Related, Short-Informative
:-( Don't., OneLiner, scam, MLM pyramid spam scheme, illegal-SARA
*_^ Just Friday 4 Selling or promote your Service/Product
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