Doval, TNN | Apr 4, 2012, 02.19AM IST
NEW DELHI: It is one of the biggest upsets in the Indian two-wheeler industry. Within just over a year of going solo in India, Japanese giant Honda has beaten 'Hamara Bajaj' with a comprehensive lead to emerge as the second-biggest two-wheeler maker, behind Hero MotoCorp (erstwhile Hero Honda) of the Munjals.
Honda sells two-wheelers through Honda Motorcycle and Scooter India (HMSI) after the split with Munjals. It has been aggressively ramping up production as well as sales, both in scooters and motorcycles.
Bajaj, on the other hand, has been launching products only in motorcycles as its managing director Rajiv Bajaj has made a conscious decision to bid adieu to the erstwhile bread-and-butter scooter segment.
According to industry sources, HMSI sold 2,12,812 units in March, while Bajaj could manage 2,10,383 units. HMSI had been taking pot shots at Bajaj's position for some time now and is even believed to have surged past the Indian company once earlier, though it could not maintain the lead.
HMSI has its feet firmly placed in both the fast-growing segments of the two-wheeler market - motorcycles and scooters. The company has the distinction of single-handedly reviving the near-dead scooter market in India after Bajaj started withdrawing from it due to poor sales. It also rapidly made inroads into the volume-laden motorcycle segment. This also saw the company edge out TVS from the third position.
While Honda's Activa and Dio are popular scooter models, Shine and Unicorn have given the company a good position in motorcycles. HMSI is set to make its most ambitious push with the Yuga, a 110cc motorcycle that will mark its foray in the volume-laden entry segment.
Bajaj, however, believes it is too early to make any judgment. K Srinivas, president of Bajaj's motorcycle business, said, "One swallow does not a summer make... We are indifferent to someone else's sales of scooters or mopeds as its irrelevant to our business." He said Bajaj is a "motorcycle specialist" and is the world's most profitable and third-largest motorcycle maker. The company wants a bigger play worldwide n the coming years.
For full article click on below link
http://timesofindia.indiatimes.com/business/india-business/Honda-zooms-past-Hamara-Bajaj/articleshow/12525467.cms
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