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A little too close to reality.
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No more living in denial about the size of your waist line, thanks to this
fantastic, albeit terrifying, guerrilla marketing initiative from the
health club chain, Fitness First. Unsuspecting commuters in the Netherlands
are faced with viewing their body weight in bright lights - quite literally
- when they take a seat at this Rotterdam bus stop. Scary, to say the very
least, but extraordinarily clever, and likely to increase membership
numbers at the local Fitness First. The brainchild of Netherlands' agency
N=5, the initiative takes the concept of guerilla marketing to a whole new
level.
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The best helpers are ones that you don't have to pay. The Canadian ad
agency Rethink makes good use of bald commuters on rapid transit trains by
exposing their heads for all to see.
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Whe costumers bend to read the little text it says:
"At this moment, you bum is completely exposed. If it were in a sexy pair
of jeans, it would attract attention all the time!"
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Okay, it isn't a promotional product, but it is a clever way to make a
poster interactive. The poster is purposely mounted so it droops over
itself. When a curious passerby lifts it up, their personal smell is called
into question. They get props for being funny, and for making a simple
piece of paper into an interactive ad.
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Let people know about how the new Coca-Cola Grip Bottle has a better grip
for holding. Posters printed on Velcro were placed in bus shelters in Paris
to make people interact with the grip. People literally hooked to the
campaign. On the whole, a 3.8% brand volume growth in France compared to
2007.
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Condomi Erotic Shopping Bag. Advertising Agency: Draft FCB Kobza, Vienna,
Austria
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This man doesn't look too happy to be in the ad.
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A floating afro sits at head-level behind a bus stop seat, just at the
right height to make it look like anyone who sits there has quite an
impressive head of hair. This poster by 'Real Hip Hop' is definitely an
eye-catcher.
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*Fun posts added:*
**
<http://www.funnysheep.com/2012/08/12/why-humans-find-music-so-addictive-and-pleasurable/>
<http://www.funnysheep.com/2012/08/12/the-power-of-one-by-aamir-khan/>
<http://www.funnysheep.com/2012/08/12/my-girlfriend-is-pregnant/>
Why Humans find<http://www.funnysheep.com/2012/08/12/why-humans-find-music-so-addictive-and-pleasurable/>
The Power of One<http://www.funnysheep.com/2012/08/12/the-power-of-one-by-aamir-khan/>
My Girlfriend is<http://www.funnysheep.com/2012/08/12/my-girlfriend-is-pregnant/>
Music so Addictive<http://www.funnysheep.com/2012/08/12/why-humans-find-music-so-addictive-and-pleasurable/>
(By Aamir Khan)<http://www.funnysheep.com/2012/08/12/the-power-of-one-by-aamir-khan/>
Pregnant <http://www.funnysheep.com/2012/08/12/my-girlfriend-is-pregnant/>
And Pleasurable?<http://www.funnysheep.com/2012/08/12/why-humans-find-music-so-addictive-and-pleasurable/>
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1 comment:
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