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Digest #1475
Message
Sat Jun 15, 2013 4:20 pm (PDT) . Posted by:
"Ahmad Syamil" asyamil
Dear all,
An excellent innovation from the University of Engineering and Technology
of Peru (UTEC).
Can we apply the innovation in Indonesia?
Video:
https://www.youtube.com/watch?v=FWwii1dX4v8
Ahmad Syamil
Arkansas State University
http://www.linkedin.com/in/asyamil2
======================
Innovation <http://techland.time.com/category/news/innovation/ >
Read more:
http://techland.time.com/2013/03/05/finally-a-billboard-that-creates-drinkable-water-out-of-thin-air/#ixzz2WKStk2mN
Finally, a Billboard That Creates Drinkable Water Out of Thin Air
By Matt Peckham <http://techland.time.com/author/mcpeckham/ >March 05, 201333
Comments<http://techland.time.com/2013/03/05/finally-a-billboard-that-creates-drinkable-water-out-of-thin-air/#comments >
[image: billboard-drinkable-water]
MAYO DRAFTFCB / UTEC
Related
- CAVE2: Not a *Star Trek* Holodeck Yet, but Getting
Closer<http://techland.time.com/2013/02/25/cave2-not-a-star-trek-holodeck-yet-but-getting-closer/ >
- Finally, Tattoos That Let You Control Objects with Your
Mind<http://techland.time.com/2013/02/22/finally-tattoos-that-let-you-control-objects-with-your-mind/ >
- Move Over, BabelFish: Computer Program Reconstructs Lost
Tongues<http://techland.time.com/2013/02/12/move-over-babelfish-computer-program-reconstructs-lost-tongues/ >
I've never cared much for billboards. Not in the city, not out of the city
— not anywhere, really. It's like the saying in that old Five Man
Electrical Band
song<http://en.wikipedia.org/wiki/Signs_%28Five_Man_Electrical_Band_song%29 >.
So when the creative director of an ad agency in Peru sent me a picture of
what he claimed was the first billboard that produces potable water from
air, my initial reaction was: gotta be a hoax, or at best, a gimmick.
Except it's neither: The billboard pictured here is real, it's located in
Lima, Peru, and it produces around 100 liters of water a day (about 26
gallons) from nothing more than humidity, a basic filtration system and a
little gravitational ingenuity.
Let's talk about Lima for a moment, the largest city in Peru and the fifth
largest in all of the Americas, with some 7.6 million people (closer to 9
million when you factor in the surrounding metro area). Because it sits
along the southern Pacific Ocean, the humidity in the city averages 83%
(it's actually closer to 100% in the mornings). But Lima is also part of
what's called a coastal desert: It lies at the northern edge of the
Atacama, the driest desert in the world, meaning the city sees perhaps half
an inch of precipitation annually (Lima is the second largest desert city
in the world after Cairo). Lima thus depends on drainage from the Andes as
well as runoff from glacier melt — both sources on the decline because of
climate change.
Enter the University of Engineering and Technology of Peru (UTEC), which
was looking for something splashy to kick off its application period for
2013 enrollment. It turned to ad agency Mayo
DraftFCB<http://www.draftfcb.com/work-detail.aspx?work=781 >,
which struck on the idea of a billboard that would convert Lima's
H2O-saturated air into potable water. And then they actually built one.
It's not entirely self-sufficient, requiring electricity (it's not clear
how much) to power the five devices that comprise the billboard's inverse
osmosis filtration system, each device responsible for generating up to 20
liters. The water is then transported through small ducts to a central
holding tank at the billboard's base, where you'll find — what else? — a
water faucet. According to Mayo DraftFCB, the billboard has already
produced 9,450 liters of water (about 2,500 gallons) in just three months,
which it says equals the water consumption of "hundreds of families per
month." Just imagine what dozens, hundreds or even thousands of these
things, strategically placed in the city itself or outlying villages, might
do. And imagine what you could accomplish in any number of troubled spots
around the world that need potable water with a solution like this.
[image: potable-water-generator]<http://timenerdworld.files.wordpress.com/2013/03/potable-water-generator.jpg >
MAYO DRAFTFCB / UTEC
Mayo DraftFCB says it dropped the billboard along the Pan-American Highway
at kilometer marker 89.5 when summer started (in December, mind you —
Lima's south of the equator) and that it's designed to inspire young
Peruvians to study engineering at UTEC while simultaneously illustrating
how advertising can be more than just an eyesore. (Done and done, I'd say.)
"We wanted future students to see how engineers can also solve social needs
in daily basis kinds of situations," said Alejandro Aponte, creative
director at Mayo DraftFCB.
The city's residents could certainly use the help. According to a 2011 *The
Independent* piece ominously titled "The desert city in serious danger of
running dry<http://www.independent.co.uk/news/world/americas/the-desert-city-in-serious-danger-of-running-dry-2248943.html >,"
about
1.2 million residents of Lima lack running water entirely, depending on
unregulated private-company water trucks to deliver the goods — companies
that charge up to 30 soles (US $10) per cubic meter of H2O, or as *The
Independent* notes, 20 times what more well-off residents pay for their
tapwater.
An excellent innovation from the University of Engineering and Technology
of Peru (UTEC).
Can we apply the innovation in Indonesia?
Video:
https://www.
Ahmad Syamil
Arkansas State University
http://www.linkedin
============
Innovation <http://techland.
Read more:
http://techland.
Finally, a Billboard That Creates Drinkable Water Out of Thin Air
By Matt Peckham <http://techland.
Comments<http://techland.
[image: billboard-drinkable
MAYO DRAFTFCB / UTEC
Related
- CAVE2: Not a *Star Trek* Holodeck Yet, but Getting
Closer<http://techland.
- Finally, Tattoos That Let You Control Objects with Your
Mind<http://techland.
- Move Over, BabelFish: Computer Program Reconstructs Lost
Tongues<http://techland.
I've never cared much for billboards. Not in the city, not out of the city
— not anywhere, really. It's like the saying in that old Five Man
Electrical Band
song<http://en.wikipedia
So when the creative director of an ad agency in Peru sent me a picture of
what he claimed was the first billboard that produces potable water from
air, my initial reaction was: gotta be a hoax, or at best, a gimmick.
Except it's neither: The billboard pictured here is real, it's located in
Lima, Peru, and it produces around 100 liters of water a day (about 26
gallons) from nothing more than humidity, a basic filtration system and a
little gravitational ingenuity.
Let's talk about Lima for a moment, the largest city in Peru and the fifth
largest in all of the Americas, with some 7.6 million people (closer to 9
million when you factor in the surrounding metro area). Because it sits
along the southern Pacific Ocean, the humidity in the city averages 83%
(it's actually closer to 100% in the mornings). But Lima is also part of
what's called a coastal desert: It lies at the northern edge of the
Atacama, the driest desert in the world, meaning the city sees perhaps half
an inch of precipitation annually (Lima is the second largest desert city
in the world after Cairo). Lima thus depends on drainage from the Andes as
well as runoff from glacier melt — both sources on the decline because of
climate change.
Enter the University of Engineering and Technology of Peru (UTEC), which
was looking for something splashy to kick off its application period for
2013 enrollment. It turned to ad agency Mayo
DraftFCB<http://www.draftfcb
which struck on the idea of a billboard that would convert Lima's
H2O-saturated air into potable water. And then they actually built one.
It's not entirely self-sufficient, requiring electricity (it's not clear
how much) to power the five devices that comprise the billboard's inverse
osmosis filtration system, each device responsible for generating up to 20
liters. The water is then transported through small ducts to a central
holding tank at the billboard's base, where you'll find — what else? — a
water faucet. According to Mayo DraftFCB, the billboard has already
produced 9,450 liters of water (about 2,500 gallons) in just three months,
which it says equals the water consumption of "hundreds of families per
month." Just imagine what dozens, hundreds or even thousands of these
things, strategically placed in the city itself or outlying villages, might
do. And imagine what you could accomplish in any number of troubled spots
around the world that need potable water with a solution like this.
[image: potable-water-
MAYO DRAFTFCB / UTEC
Mayo DraftFCB says it dropped the billboard along the Pan-American Highway
at kilometer marker 89.5 when summer started (in December, mind you —
Lima's south of the equator) and that it's designed to inspire young
Peruvians to study engineering at UTEC while simultaneously illustrating
how advertising can be more than just an eyesore. (Done and done, I'd say.)
"We wanted future students to see how engineers can also solve social needs
in daily basis kinds of situations," said Alejandro Aponte, creative
director at Mayo DraftFCB.
The city's residents could certainly use the help. According to a 2011 *The
Independent* piece ominously titled "The desert city in serious danger of
running dry<http://www.independ
about
1.2 million residents of Lima lack running water entirely, depending on
unregulated private-company water trucks to deliver the goods — companies
that charge up to 30 soles (US $10) per cubic meter of H2O, or as *The
Independent* notes, 20 times what more well-off residents pay for their
tapwater.
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Komputer dan Teknologi:
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Manajemen produksi/operasi/supply chain/logistik:
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Manajemen-Industri-subscribe@yahoogroups.com ==> Manajemen Industri
Free-English-Course-subscribe@yahoogroups.com ==> Kursus Bahasa Inggris
PONSEL-INDONESIA-subscribe@yahoogroups.com ==> Telpon selular
HRD-POWER-subscribe@yahoogroups.com ==> Milis HRD
Indo-Job-subscribe@yahoogroups.com ==> Lowongan kerja luar negeri dan
beasiswa
Komputer dan Teknologi:
http://tech.groups.yahoo.com/group/KOMPUTER-TEKNOLOGI/
Manajemen produksi/operasi/supply chain/logistik:
http://finance.groups.yahoo.com/group/APICS-ID/
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