LOCATION : NYC
PAYRATE : 150000+ Benifits
DURATION : FULLTIME
Job Description : Essential Function:
The Director Marketing identifies the highest potential market opportunities
and leads the Consumer Division to deliver them.
Responsibilities:
Long Term Responsibilities -
• Create strong Category Business Plans to deliver long term topline and
bottom-line objectives
• Leverage Consumer Insights to deploy Product Development Briefs
• Annual Plan Responsibilities -
• Ensure NPA (New Product Adaptation) timelines to deliver annual topline
• Be the key keeper of category margin (cost side)
Activities
Business Planning and Strategic Leadership Provide thought leadership to the
division on consumer insights and competitive understanding. Set long term
strategy to move category development (topline and bottom-line) in line with
division portfolio strategy. Ensure annual financial plans are on strategy.
New Product Development
Create Product Development Briefs to ensure long term business objectives
are being appropriately addressed. Through Associate/ Assistant Marketing
Managers, provide oversight to cross-functional project teams working on
in-year NPA projects. Engage with Directors across functions to ensure that
the team receives appropriate cross functional support in their projects.
Market and Business Monitoring
Monitor the market at the category level to ensure that the division is
quick to spot emerging market trends and to ensure that an appropriate and
timely response is in place. Monitor Category sales to spot emerging trends
and ensure appropriate response in case of internal/ external issues through
interaction with other functions within the client .
Consumer Marketing and External Communications Lead the development of
strong consumer marketing skills within the organization. Craft and deliver
retailer communication regarding consumer insights, and new developments in
the category. Set strategy to drive growth of the category via consumer
promotions or advertising in the appropriate media. Attend sales calls as
the subject matter expert on Consumer Marketing issues.
People Development
Ensure that the team of Assistant/ Associate Marketing Managers develops
strong Consumer Marketing skills. Create a strong bench. Lead career
planning discussion with AMMs, provide training and development support and
to provide appropriate coaching and career planning input
Supervisory Responsibilities:
Direct Reports: Assistant/ Associate Marketing Managers
Minimum Requirements
Equivalent Education Level Requirement:
Bachelor degree.
Business School graduate preferred.
Experience Required:
• Minimum 5 years experience in consumer marketing in a business selling
packaged goods to consumers or to retailers
• Strong experience in all four P’s on a national brand or retailer brand
• Well versed in "general management" approach as opposed to classical
"marketing focused" approach to business management
• 3 years or more experience managing at least 1 sub-ordinate.
• Must have strong people skills to work within diverse team and to ensure
cross functional co-operation.
Knowledge Required
• IRI/ Retail-link â€" strong understanding of the systems as well as the
terminology and strategic usage
• Must be able to use MS Office products. Required deep expertise in
PowerPoint and in Excel
• Must have very clear understanding of CPG P&L and managing of a business
to deliver P&L outcomes.
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Thanks & Regards
Mayur,
Lorven Technologies Inc,
101, Morgan Lane, Suite 209
Plainsboro, NJ-08536
Work : 609-799-4202 X 102
Cell : 609-672-0085
Fax: 609-799-4204/
609-918-9608
Email: mayur@lorventech.com
http://lorvenjobs.blogspot.com/
Web: www.lorventech.com
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